Under-the-radar brands rise to the occasion
March 2, 2026
Infinity Floor, led by CEO Tyler Geren, brings extensive resilient flooring experience and a broad product lineup designed to help dealers compete through dependable supply, versatile product options and accessible private label programs.
“We are focused on meeting the flooring industry’s needs with reliable inventory, innovative solutions and a forward-thinking approach,” Geren said. “Our goal is to be a steady partner, delivering quality you can count on and solutions that help your business move forward.”
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Floor Covering News
Resilient’s Refresh
February 24, 2026
Infinity Floor introduced new resilient products at TISE, including an 8 mm light SPC and multiple glue-down options. The company continues to focus on dependable supply, private-label partnerships and strong dealer support.
Infinity Floor is a service-oriented brand, said Tyler Geren, founder and CEO. “We started at square one, focusing on quality products,” he said. The company showed for the second time at tise this year, and it continues to focus on its dependability of products, private label partnerships and emphasis on customer service.
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Floor Covering Weekly
Surfaces ’26: Resilient intros push boundaries of realism
February 24, 2026
Infinity Floor returned to Las Vegas for its second year with a clear focus on expanding its resilient lineup. New introductions emphasize glue down products and practical installation solutions for both residential and commercial spaces.
“Last year, for anybody, big or small, was not easy,” said Tyler Geren, CEO. “And for us to start in a slower time was tough. But our best months were the back half of the year, and January has been great so far. We’re still here and we’re growing.”
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Floor Covering News
All In for tise 2026
February 23, 2026
Floor Covering Weekly captured moments from TISE 2026 in Las Vegas, highlighting industry connections, show floor activity and the companies and people driving innovation across the flooring industry.
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Floor Covering Weekly
2025 Annual Product Guide
October 5, 2025
Floor Covering News released its 2025 Annual Product Guide highlighting 126 new flooring products from suppliers across the industry, offering retailers a look at innovative introductions designed to stand out in today’s competitive market.
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Floor Covering News
The Ultimate Waterproof Guide
July 28, 2025
Floor Covering News’ Ultimate Waterproof Guide highlights new innovations across the waterproof flooring category, showcasing products designed for durability, easy maintenance and performance in moisture-prone spaces such as kitchens, bathrooms and basements.
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Floor Covering News
The Complete LVT, SPC, WPC Selling Guide
May 19, 2025
Built on industry experience, powered by speed Infinity Floor was built to solve the problems dealers face every day, inconsistent inventory, slow lead times and rigid vendor programs, by focusing on in stock product, fast fulfillment and flexible dealer support.
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Floor Covering News
How dealers win with private label products
March 12, 2025
How dealers win with private label products Private labeling gives independent dealers control over pricing, branding and customer experience. When the product carries your name, the conversation shifts from price comparisons to value and long term customer loyalty.
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Floor Covering News
Emerging brands making waves
March 10, 2025
Infinity Floor offers a broad range of residential and commercial flooring designed to help dealers compete through versatile styles, durable construction and private label sample options that strengthen brand identity and differentiation.
“We made new friends, connected with old ones and showed up in style as the new kids on the block,” said Tyler Geren, Infinity Floor CEO. “Our goal is to be a steady partner, delivering quality retailers can count on and solutions that help their business move forward.”
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Floor Covering News
TISE 2025: Resilient evolves to meet customer needs (part 2)
February 28, 2025
Infinity Floor launched with a lineup of new resilient products, including SPC collections paired with matching glue down visuals. The company highlighted Sonique, a 7mm wide plank with an ABA core and certified indoor air quality standards.
“There’s a lot of need for glue down,” said Tyler Geren, CEO. “So yeah, we’re still an SPC supplier but a lot of our SPCs have a matching glue down. And on top of that we have EIR glue downs—you don’t see a whole lot of EIR glue downs. It’s all about quality—and customer service—for us.”
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Floor Covering News

Infinity Floor is a wholesale importer and distributor of SPC and LVT flooring programs built for dealers, distributors, and buying groups nationwide. We deliver reliable inventory, upgraded specifications, and dependable support.